1. Reach the Entire Marching Market
Coverage includes high school, college, drum corps, winter guard,
indoor percussion and all-age groups—which previously could only
be reached through fragmented markets. Halftime Magazine® brings
these segments together under one bandwagon. Furthermore, Halftime Magazine® omits orchestras and other types of band programs from our
targeted demographic, meaning less clutter and unneeded audience
for your message.
- Through our partnerships with Drum Corps International, Bands
of America, U.S. Scholastic Band Association and Winter Guard
International, we reach the most highly competitive programs.
- Even better, we also reach up-and-coming groups who need new
products and services. We have distribution and partnerships
with Disneyland, Disney World, the Macy’s Thanksgiving Day
Parade, the Western Band Association, various college bowl
games, the U.S. Army All-American Band and more.
- We are the only publication targeting college bands including the
Historically Black Colleges and Universities (HBCU)—a very
sought-after, fast-growing market.
- Halftime Magazine® also has retail circulation in music stores.
Therefore, your ad influences readers at the point of purchase.
2. Have Highly Targeted Advertising
Not only do we live, breathe and think about marching band every
day, we actually march. We understand the marching market and
uncover band trends and growing ensembles.
- Halftime Magazine® has targeted, unique content, which leads
to highly targeted, customized advertising opportunities. As an
advertiser, you will have advanced notice of our feature stories
and event distribution, so you can customize your marketing
to suit specific editorial or circulation. Targeted advertising
leads to greater visibility, awareness and action.
- Halftime discusses music both inside and outside of the school
environment, giving you an opportunity to tailor your message
based on the band season and activity. Editorial coverage extends
to unique musical opportunities at summer symposiums, honor
bands and internships.
3. Be Leading-Edge and Influential
From day one, Halftime Magazine® has been the leader in the industry for
providing quality, relevant content and images to the marching world.
- Our readers who include instructors, current participants and
band leaders, powerful alumni and parents—all who influence or
directly make purchase decisions—praise Halftime Magazine®,
indicating that they prefer our content and graphics.
- Our “Nominate Your Band” essay/video competition gives you
the opportunity to be a hero to a high school or college band
by providing products or a monetary prize. At the same time,
you will have nearly year-round visibility as we market and
celebrate this competition.
- Starting in 2009, Halftime Magazine® will also offer innovative
ways for you to reach customers. These include:
- eNewsletter Sponsorships
- Digital Editions
- An Interactive DVD-Rom
So, don’t miss a beat. Be a part of the newest, most innovative, most
inspirational magazine in the marching arts.
For Media Kit, contact Halftime Magazine® here »
Algy Team Collection
The Art Department
Art Strings Fundraising
A Wish Come True
The Band Hall
The Blue Devils Drum and Bugle Corps
The Bridgemen Drum & Bugle Corps
Cheer Factor Inc.
— The Warm-up Co.
ChopSaver lip balm
D'Addario & Co.
Dinkles (Up-Front Footwear)
Drum Corps International
Drum Corps Planet
Fred J. Miller Inc.
Fruhauf Uniforms Inc.
Georgie Girl Costumes
I Love Music Tour Foundation
Impulse Drum & Bugle Corps
Instrument Care Apparel
Jupiter Band Instruments, Inc. (Quantum)
Macy’s Parade & Entertainment Group
Marching Show Concepts
Music for All
Music Treasures Co.
OnBoard Research Corp.
Peterson Strobe Tuners
Phantom Regiment Drum and Bugle Corps
RAV Embroidery & Screenprint
Sportslink and the U.S. Army All-American Bowl
U.S. Army Bands
U.S. Marine Corps
U.S. Marine Drum and Bugle Corps
WGI Sport of the Arts
Yamaha Corporation of America
Youth Education in the Arts