1. Reach the Entire Marching Market
Coverage includes high school, college, drum corps, winter guard,
indoor percussion and all-age groups—which previously could
only be reached through fragmented markets. Halftime Magazine
brings these segments together under one bandwagon. Furthermore,
Halftime Magazine omits orchestras and other types of band
programs from our targeted demographic, meaning less clutter
and unneeded audience for your message.
- Through our partnerships with Drum Corps International,
Bands of America, USBands, WGI Sport of the Arts, Cavalcade
of Bands and Tournament of Bands, we reach the most highly
- Even better, we also reach up-and-coming groups who need new
products and services. We have distribution and partnerships
with Disneyland, Disney World, the Macy’s Thanksgiving
Day Parade, various college bowl games, the U.S. Army All-
American Band, Youth in Music and more.
- We are the only publication targeting college bands including the Historically
Black Colleges and Universities (HBCU)—a very sought-after,
- Halftime Magazine also has retail circulation in music stores.
Therefore, your ad influences readers at the point of purchase.
2. Get Return on Investment
In less than 6 months, one of our advertisers achieved 600% return
on investment from partnering with Halftime Magazine.
In addition, a recent survey of Halftime Magazine readers
found that 42.4% spend at least 30 minutes reading each issue of the
magazine. Even more important, readers actively engage with the
content and advertising, taking action while they read or afterward.
- 39% have visited a company website
- 24.1% have attended an event while 5.6% have actually
applied for a competition or event (including a reader whose
band became accepted into the Tournament of Roses after being
inspired by Halftime Magazine to apply)
- 14.8% have bought something online while 5.6% have bought
something in a retail store
- 11.1% contacted a company or person
3. Have Highly Targeted Advertising
We live, breathe and think about marching band every day.
- Halftime Magazine’s targeted, unique content leads to targeted,
customized advertising opportunities. You will have advanced notice
of our stories and event distribution, so you can customize
your marketing to suit specific editorial or circulation. Targeted
advertising leads to greater visibility, awareness and action.
- Halftime Magazine discusses music both inside and outside
of the school environment, giving you an opportunity to tailor
your message based on the band season and activity.
4. Be Leading-Edge and Influential
Halftime Magazine is the leader in the industry for providing
quality, relevant content to the marching world.
- Halftime Magazine is now available on all mobile media
including iPhone/iPad, Android, Google+ and more, so readers
can receive content while on the go. Your print ad will be
automatically converted into our Digital Edition and embedded
with a hyperlink to your preferred landing page at no
- Halftime Magazine has been recognized by mainstream media
as a leading resource. In August 2010, CNN.com created a video
recap of Halftime Magazine’s July/August 2010 story about
the “Top 5 Most Legendary Drum Corps Shows.” In addition,
AOL News quoted CEO & publisher Christine Ngeo Katzman
in an article titled “Marching Bands Go Gaga for Lady Gaga.”
The coverage and links from mainstream news sources bring
added attention to our content and to your ads.
- Halftime Magazine also offers innovative ways for you to reach
customers. These include: Sponsored Editorial and Digital Editions.
- On Facebook and Twitter, Halftime Magazine uses interactive
social media to reach our audience, further driving readers to our
website and print magazine and, therefore, to your ads. We
also make a point to share your news and posts.
So, don’t miss a beat. Be a part of the most innovative and most
inspirational magazine in the marching arts. Readers, followers and
even the popular press trust Halftime Magazine to deliver the most
relevant marching material. You should too.
For Media Kit, contact Halftime Magazine® here »
Algy Team Collection
The Art Department
Art Strings Fundraising
A Wish Come True
The Band Hall
The Blue Devils Drum and Bugle Corps
The Bridgemen Drum & Bugle Corps
Cheer Factor Inc.
— The Warm-up Co.
ChopSaver lip balm
D'Addario & Co.
Dan Ryder Field Drills
Dinkles (Up-Front Footwear)
Drum Corps International
Drum Corps Planet
Fred J. Miller Inc.
Fruhauf Uniforms Inc.
Georgie Girl Costumes
I Love Music Tour Foundation
Impulse Drum & Bugle Corps
Instrument Care Apparel
Jupiter Band Instruments, Inc. (Quantum)
Macy’s Parade & Entertainment Group
Marching Show Concepts
Music for All
Music Treasures Co.
OnBoard Research Corp.
Peterson Strobe Tuners
Phantom Regiment Drum and Bugle Corps
RAV Embroidery & Screenprint
Sportslink and the U.S. Army All-American Bowl
U.S. Army Bands
U.S. Marine Corps
U.S. Marine Drum and Bugle Corps
WGI Sport of the Arts
Yamaha Corporation of America
Youth Education in the Arts