1. Reach the Entire Marching Market

Coverage includes high school, college, drum corps, winter guard, indoor percussion and all-age groups—which previously could only be reached through fragmented markets. Halftime Magazine^® brings these segments together under one bandwagon. Furthermore, Halftime Magazine^® omits orchestras and other types of band programs from our targeted demographic, meaning less clutter and unneeded audience for your message.

• Through our partnerships with Drum Corps International, Bands of America, U.S. Scholastic Band Association and Winter Guard International, we reach the most highly competitive programs.
• Even better, we also reach up-and-coming groups who need new products and services. We have distribution and partnerships with Disneyland, Disney World, the Macy’s Thanksgiving Day Parade, the Western Band Association, various college bowl games, the U.S. Army All-American Band and more.
• We are the only publication targeting college bands including the Historically Black Colleges and Universities (HBCU)—a very sought-after, fast-growing market.
• Halftime Magazine^® also has retail circulation in music stores. Therefore, your ad influences readers at the point of purchase.

2. Have Highly Targeted Advertising

Not only do we live, breathe and think about marching band every day, we actually march. We understand the marching market and uncover band trends and growing ensembles.

• Halftime Magazine^® has targeted, unique content, which leads to highly targeted, customized advertising opportunities. As an advertiser, you will have advanced notice of our feature stories and event distribution, so you can customize your marketing to suit specific editorial or circulation. Targeted advertising leads to greater visibility, awareness and action.
• Halftime discusses music both inside and outside of the school environment, giving you an opportunity to tailor your message based on the band season and activity. Editorial coverage extends to unique musical opportunities at summer symposiums, honor bands and internships.

3. Be Leading-Edge and Influential

From day one, Halftime Magazine^® has been the leader in the industry for providing quality, relevant content and images to the marching world.

• Our readers who include instructors, current participants and band leaders, powerful alumni and parents—all who influence or directly make purchase decisions—praise Halftime Magazine^®, indicating that they prefer our content and graphics.
• Our “Nominate Your Band” essay/video competition gives you the opportunity to be a hero to a high school or college band by providing products or a monetary prize. At the same time, you will have nearly year-round visibility as we market and celebrate this competition.
• Starting in 2009, Halftime Magazine^® will also offer innovative ways for you to reach customers. These include:
  - eNewsletter Sponsorships
  - Digital Editions
  - An Interactive DVD-Rom

So, don’t miss a beat. Be a part of the newest, most innovative, most inspirational magazine in the marching arts.

For Media Kit, contact Halftime Magazine^® here »

Algy Team Collection

American Spirit

The Art Department

Art Strings Fundraising

A Wish Come True

Bandgeek.com

The Band Hall

Band Shoppe

Band Today

BlowDry Brass

The Blue Devils Drum and Bugle Corps

The Bridgemen Drum & Bugle Corps

Chase Sanborn

Cheer Factor Inc. — The Warm-up Co.

ChopSaver lip balm

ColorGuardUSA.com

Conn-Selmer Inc.

CrownTICKETS

Cymbal Doctor

D'Addario & Co.

Demoulin

Dinkles (Up-Front Footwear)

Drillmasters

Drum Corps International

Drum Corps Planet

Ergosonic Percussion

eVision Marching

Festival Disney

Fred J. Miller Inc.

Fruhauf Uniforms Inc.

Gator Cases

Georgie Girl Costumes

Hawaii Invitational

I Love Music Tour Foundation

Impulse Drum & Bugle Corps

Instrument Care Apparel

Jolesch Photography

Jostens OurHubbub

Jupiter Band Instruments, Inc. (Quantum)

Kramer Graphics

Macy’s Parade & Entertainment Group

MarchingHead.com

MarchingBandPlumes.com

Marching Show Concepts

McKendree University

Music Festivals

Music for All

Music Treasures Co.

National University

OnBoard Research Corp.

OrlandoFest

Pearl Drums

Peterson Strobe Tuners

Phantom Regiment Drum and Bugle Corps

RAV Embroidery & Screenprint

Remo

Stanbury Uniforms

Sportslink and the U.S. Army All-American Bowl

U.S. Army Bands

U.S. Marine Corps

U.S. Marine Drum and Bugle Corps

Vic Firth

Wenger

WGI Sport of the Arts

Winged Instruments

Yamaha Corporation of America

Youth Education in the Arts