Move over Vine and TikTok; here comes Collab.
The Collab mobile app may be the next best thing in short music creation, according to Ben Ash, content marketing manager for music retail giant Sam Ash Music Corp. and a beta tester for the new app.
Launched in December 2020, Collab allows musicians to create their own layered track or collaborate with others. Users upload music performance videos—whether playing an instrument, singing, or just banging on pots and pans—of up to 15 seconds. Then they or other users add more videos to play over the original one, eventually resulting in a multi-layered track with up to three videos playing together.
“If you’re in marching band, yeah, you should be on the app,” Ash believes. “You can do this while you’re doing drills, or you can do this while you’re at home practicing.”
Collab is different from other apps because it doesn’t have commenting or messaging features, allowing musicians to focus on being creative without being bullied or trolled. “It’s fun, it’s easy, and it’s a completely focused app for musicians.”
In fact, Ash believes one of Collab’s strongest features is its ease. “If you have iPhone headphones, you’re golden.”
Ash believes Collab is the next big thing for music artists and can even be a place to be discovered. “I’m just excited to see where this app goes,” he says.
Collab was created by the New Product Experimentation (NPE) Team at Facebook. Roland and Sam Ash helped market the app. Find it in the Apple App Store for free.