Hendrickson Wins CBS Challenge

CBS 42 KEYE-TV, a television station in central Texas, showcased 16 local high school drum lines with its fifth annual Marching Band Challenge. KEYE-TV aired the groups’ performances during halftime broadcasts of preseason Dallas Cowboys games, and then viewers voted online for their favorites.

“Viewers as well as sponsors are all really thrilled that a local TV station in the community has created and continues to carry an endeavor as large as marching band,” says Andrianna Orosco-Jordan, sales project specialist at KEYE-TV.

The drum line from Hendrickson High School’s Hawk Band of Pflugerville, Texas, took home the trophy by performing a section of its field show. It won a cash award, products from Innovative Percussion and a 1-year subscription to Halftime Magazine for each member of the drum line. “It was a huge boost for the students,” says Andrew Polk, director of percussion studies. “We were really pushing the envelope this year, and to be recognized by their peers and the public for trying something different was a huge boost to the program and their confidence.”

About author

Elizabeth Geli

Elizabeth Geli is the assistant editor of Halftime Magazine and a journalist/communications professional in Southern California. Her 11 years at the University of Southern California (USC) Trojan Marching Band included time as a flute player, graduate teaching assistant, and student advocate. She holds a bachelor's degree in Print Journalism and master's degree in Specialized Journalism (The Arts) from USC.

Paying It Forward

Words of wisdom about leadership … from being a drum major to teaching drum majors. From Halftime Magazine, a print publication and website for the ...